SEO Philosophy

SEO Philosophy

1.Embrace new trends and look for opportunities to exploit them. Finding angles and exploiting them for profit is a key aspect of SEO. Maximum and diverse revenue streams are built on fairly narrow marketing concepts that are then diversified.

2.Focus on what you know. From the beginning I focused on the aspects of marketing that were second nature  for me.  I built my sites on those natural marketing principles while running the back end. Web design was a secondary skill, so I focused on the marketing of the sites, which then built revenue.

3.Small changes can equal big revenue. Once a base of traffic and revenue is built, don’t be afraid to experiment with the site. Once the traffic is there, small changes in design and structure can make big changes in revenue. Ad placement, recurring subscriptions and affiliate marketing can add value to a site without disrupting the base of revenue. Monitor revenue daily, even hourly, to see how your changes have affected revenue. If it’s not working, you can always go back to the way it was.

Dale Brown